Asking a business for sponsorship money feels awkward the first time you do it, mostly because most coaches and team parents have never been trained on how to ask. The good news is that local sponsorship is a normal, expected part of doing business for a lot of shops, restaurants, and service companies in your … [Read More…]
Sponsorship used to follow a simple rule: win big, get noticed, get paid. That equation has changed. Today, a 16-year-old soccer player with a compelling story and an engaged local following can attract the same type of business partnership that once required a college scholarship or a national ranking. The combination of social media, expanded … [Read More…]
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